Leadership is a key building block in the drive for competitive advantage- get it right and success is a real probability; get it wrong and the probability is failure. Leadership is a combination of attributes and results. Leaders must learn how to unlock and deliver greater levels of value to their organisation and more especially the customers they serve. At Westbrae Management, we have the ability to uncover the right attributes to deliver the optimum results in any given environment, because we acknowledge that an understanding of the culture of the organisation and the environment in which it competes, shapes how it should be led. Bespoke solutions are the only answer as standard templates simply don't work!